DES MOINES -- Online attendee registration for the 2013 Heartland Auto Racing Show is now open to the public.

If you take advantage of online registration, the price to attend the show and auction will be $10 for a single-day pass and $20 for a two-day pass.

Those wishing to purchase their pass at the door on the day of the event can do so. Prices on the day of the event are $15 for single-day and $25 for two-day passes.

To order online, simply visit www.heartlandautoracingshow.com, click on the Register tab and then fill out the information on the page.

Please note that if you are wanting to buy passes for multiple people, you will need to repeat the ordering procedure for each person.

You can also register by calling the show office at 317-527-9752.

The Heartland Auto Racing Show's inaugural dates are Nov. 16-17 at the Iowa Events Center in Des Moines.

The show was conceived to be the premier trade show and auction for the Plains States and Upper Midwest.

The show will bring together regional companies from the Heartland and national companies that greatly value the race teams and buyers of the area.

We are very excited to give the race teams, parts shops and buyers from the region an event to connect with their suppliers and see new products firsthand.

At the same time we can give companies a great sales platform in the middle of this important area for motorsports.

The show will also give regional tracks and sanctioning bodies a chance to touch base with their teams and drivers in the off-season.

In addition to the trade show, the event will also play host to an auction that will include items from top tier teams and overstock from manufacturers and parts shops.

The goal of the auction is to present premium items to a great crowd of buyers from around the region.

Companies wanting to reserve their booth space or receive additional information can contact the Heartland Auto Racing Show by calling the show office at 317-527-9752 or by e-mailing heartlandautoracingshow@hotmail.com.

You can also check out the Heartland Auto Racing Show on Facebook or follow them on Twitter at www.twitter.com/HeartlandAutoRa.