DES MOINES, Iowa -- The Heartland Auto Racing Show is reopening attendee registration at a reduced price until Nov. 14.

Avoid long registration lines and be one of the first to hit the show floor this Nov. 21.

See the companies and brands that drive your passion and put you in the winners circle at the 2nd Annual Heartland Auto Racing Show and get registered today.

Act now to secure your booth
The Heartland Auto Racing Show is excited to announce the expanded  show floor only has a few more spaces left for 2014.

New companies from across the Heartland and around the country continue to reserve their space for the Great Plains and Upper Midwest's premier sales and networking event.

There are still great booth spaces available at this one of a kind racing trade show.

Act now to secure your booth spot at the 2014 show!

Friday night racer's party, downtown Des Moines bars, and first class restaurants
Just because the show floor closes at 7 p.m. doesn't mean the racing business stops at the Heartland Auto Racing Show (HARS).

Exhibitors and attendees will have the opportunity to network and unwind at the Racer's Party taking place in the convention center immediately following the Friday night portion of HARS 2014.

Talk racing over drinks with the Heartland's best race teams and companies at this exciting afterhours event.

Attendees and exhibitors will also be able to enjoy all of the fantastic downtown dining establishments and bars all within a short walk from the host hotels or convention center.

Hotel block filling fast
The hotel blocks are filling fast and some room types have already sold out.

Visit the Heartland website for a listing of hotels.

New hotel partners will also be announced in the coming weeks to keep up with swelling demand.