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Principles To Fortune available now, everywhere

Principles To Fortune available now, everywhere

In his page-turning debut, Scott Bintz shares hard-core experience and practical actions any business can take to create a winning workplace culture. Learn how and why a company that started in a basement grew to over $100 million in e-commerce sales, winning Best Place to Work awards and ranking on Internet Retailer’s top 300 mobile and top 500 e-commerce lists all while having fun and delivering more to customers, business partners and employees.

Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, killing status quo, marketing in the digital world and finding a strategic way of life.

Learn ideas, attitudes and actions that benefit the customer, the staff and the brand's business partners. A strategic “way of life” that, when properly executed, creates life-long customers, evangelical employees, helpful partners and, yes, some profit to boot.

We are so excited. Thank you for your support. Pre-orders for the book have exceeded our expectations. We are about 13 spots out of being a best seller in one of the categories! It’s great to see so many folks interested in business principles.

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About Scott
Scott Bintz is on a mission to make people’s lives better. A good kind of crazy, Scott is a serial e-commerce entrepreneur, founder of,,, and more. Scott advises brands on e-commerce strategy, serves on a number of boards and does a few limited speaking engagements. Scott is an experienced expert in e-commerce, business strategy, digital marketing and company work culture building. He has taught at the University of Jamestown.

Scott was raise by his Mom, a full-time waitress, in a 12’ x 60’ trailer. Graduated from alternative high school in Minot, N.D., in 1989 and from Minot State University with a BA in Economics in 1993 thanks to a Pell grant and the North Dakota Army National Guard. The monopoly board was certainly not in his favor. This hard-working mother did everything she could to put Scott in the best possible position to be successful. It worked, and this book is dedicated to his Mother, Mary Bintz.

Why Scott wrote the book, in his own words:

I am writing this book for a few reasons. First to share the RealTruck story for those who created it and share how how our guiding principles transformed it into unbelievable success. Secondly, I wrote it for all the entrepreneurs and business folks out there that are like me- not always the seen as the smartest in the room, and who don’t have access to the best colleges and resources. I wrote it for those who aren’t leading or working at the world’s greatest or next best “fill in the blank.” You know the rest of us. The “normal” average everyday folks who want to create, build, grow and learn. The owners, leaders, managers and employees at the 27.9 million small businesses in the US. And the future entrepreneurs like me, some of the 20.4 million students attending a “regular” college or university, who have lots of self-doubt that can be overcome.

What people are saying about the book:

“Scott Bintz gives another example of how company culture can have a positive impact on people.”
— Tony Hsieh, CEO of Zappos and Author of Delivering Happiness

“Packed with business values you would expect from North Dakota. Scott Bintz’s, new book, Principles to Fortune, is an inspiring and wonderful read for those who run a business and those who want to start a new business.”
— Byron Dorgan, Former U.S. Senator

“Scott is a calculated innovator. He has consistently demonstrated a pattern of taking short term risk based on data that shows long term trends. His business acts as a prime example as he thought to shift a historically brick and mortar business to e-commerce long before it was a proven concept. His book, Principles to Fortune, masterly captures how this was done.”
— Brenton Lewis, Google

“Fun, exciting and a joy to read. Full of business growth, marketing and culture insights wrapped up with emotional connections that truly inspire. Principles to Fortune provides superb examples of how to get employee engagement right through value led business practices. This book will energize anyone who has ever dreamed big.”
— Beth McConahay, Director of Marketing,f UPS

“Principles to Fortune is a guide for those seeking success in the e-commerce field. It is also a remarkable defense for the central importance of culture in a business organization. Scott Bintz understands how to be successful in both arenas as a result of growing a truck accessory start-up into an Internet Retailers 14th “Fastest Growing in the Top 500.” I especially appreciate Scott’s willingness to share his knowledge with students, other entrepreneurs, and community leaders. This book is a natural extension of his instinctive gift for teaching.”
— Robert Badal, President of University of Jamestown 2002-2018

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